Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To KnowISBN: 978-0-470-24336-7
Hardcover
224 pages
April 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Foreword Kevin Hogan vii
Preface xv
Acknowledgments xxi
Chapter 1 Creating Message Contagion 1
Chapter 2 Leverage Applied Propaganda 21
Chapter 3 Position and Package Your Legend 45
Chapter 4 Control the Emotion and the Content 63
Chapter 5 Get a Real Endorsement 77
Chapter 6 Understand Beliefs and True Believers 89
Chapter 7 Harness the Power of the People’s Media 111
Chapter 8 Deliver the Experience 127
Chapter 9 The Subliminal Power of Words 143
Chapter 10 Creating a Cult Following 159
Chapter 11 Seduction 169
Afterword Ben Mack 177
Appendix Coaching for Influence 183
Dr. Rachna D. Jain
Bibliography 191
About the Author 195
Index 197
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