The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd EditionISBN: 978-0-470-19440-9
Hardcover
320 pages
March 2008, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Updated data and examples, with a particular focus on bringing in more examples dealing with China and India.
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An update of the Wal-Mart case in comparison with China's Haier Group, and fresh examples and more case studies throughout.
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New chapter titled “Leveraging Emerging Markets for Global Dominance."
- Online Instructor's Manual.