Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy that specializes in transforming marketing and advertising campaigns into cost-effective business models. He speaks to and consults on convergence marketing with recognized brand-name clients around the world. His firm has received twenty-eight Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first ever "B-to-B Marketer of the Year Award" from the International Direct Marketing Association. To get in on the dialogue, visit www.rgrosen.com.