Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipISBN: 978-0-470-13732-1
Hardcover
320 pages
October 2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Chapter 2. The many-to-many model.
Chapter 3. Can Marketing be a Conversation?
Chapter 4. The birth of generation "i".
Chapter 5. The Rise of the Prosumer.
Chapter 6. The new consumerism.
Chapter 7. The 6 Cs; 3 phases of conversation.
Chapter 8. The content-conversation relationship.
Chapter 9. What your future holds for conversation?
Chapter 10. Why are you so afraid of conversation?
Chapter 11. The 10 tenets of good conversation.
Chapter 12. The 5 Ways you can "Join the Conversation".
Chapter 13. When conversation isn't conversation at all.
Chapter 14. Where does conversation fit in?
Chapter 15. Conversation through Community.
Chapter 16. Conversation through Dialogue.
Chapter 17. Conversation through Partnership.
Chapter 18. Getting started...the Manifesto for Experimentation.
Chapter 19. Does conversation actually work?
Chapter 20. Do you speak conversation? Take the test.
Index.
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