The Brutal Truth About Asian Branding: And How to Break the Vicious CycleISBN: 978-0-470-82647-8
Hardcover
250 pages
March 2011
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Ho Kwon Ping
Chairman/CEO, Banyan Tree and Board of Trustees, SMU
2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association
A cold shower to wake people up. Joe Baladi's Brand Blueprint is
a great tool for anyone involved in Sovereign Relationship
Marketing or brand building anywhere.
Timothy Love
Vice Chairman
Chief Executive Officer, Omnicom APIMA
There are many books about branding but few address Asian
companies directly. Joe Baladi has been one of the loudest voices
to advocate strong branding practices to Asian companies determined
to outperform their competitors. The Brutal Truth About Asian
Branding is a timely book that all Asian CEOs with global
aspirations should read.
Richard Eu
Group CEO, Eu Yan Sang International
The Brutal Truth About Asian Branding is the first book
that connects branding frameworks to the realities of operating in
Asia. It offers a very straightforward perspective on the
challenges Asian CEOs face as they build their businesses and their
brands, and perhaps the most compelling part of the book is the
passionate plea for how Asian CEOs should be thinking different
about branding. In true Baladi style, it is straight from the
heart.
Maarten Kelder
Managing Partner (Asia), Monitor Group
A very interesting and valuable perspective on Asian branding...
one that decision makers in the region should read and embrace.
Well done Joe!
Ron Sim
Founder & CEO, OSIM International
Brands mean Business, anywhere in the world! The focus on Asia,
at this time, is natural since the developing nations of the region
did so much to help the world recover from the global 2008 economic
crisis. Baladi’s text is timely; it is thoughtful and
thought-provoking; putting people and brands center stage with
practical insights borne of his breadth of personal experience at
the frontline.
Chris D. Beaumont
Professor, Tokyo University, Global Centre of Excellence
Director, North Asia, Results International
The brutal truth is that Joe Baladi is right. Asian CEOs must
learn the brand skills used so successfully in the rest of the
world. It will take a big change in mentality, but the rewards will
be vast. This book is a great start to that revolution.
Michael Newman
Author, 22 Irrefutable Laws of Advertising