Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipISBN: 978-0-470-13732-1
Hardcover
320 pages
November 2007
 Other Available Formats: E-book
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“The long and short of it is that the book is
excellent…Jaffe deserves a place in Marketing history for
this.” (SlightlyRoughAroundtheEdges.Wordpress.com,
Tuesday 25th February 2008)
“In a series of case studies, Jaffe shows you how to bring your brand up to speed.” (Fin Week, Thursday 3rd April 2008)
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