The Four Kinds of Sales People: How and Why They Excel- And How You Can Too

"This is not another ho-hum business book. It's not a textbook. It's not a how-to book. It's filled with pearls that identify how and why salespeople excel—or don't. A must-read for sales executives, managers, recruiters, and salespeople alike."—Dave Crawford, President, American Home Shield

"The oldest admonition unto man is 'know thyself.' This book will not only help you identify who you are as a salesperson, but enable you to leverage that knowledge to become the best you can be—if you're in sales, you need this book!"—Frank Rumbauskas, bestselling author of Never Cold Call Again!?

"A must-read that cuts to the core of why salespeople and their managers either produce or struggle. Mache's breakthrough approach is for anyone who wants more."—John H. Davison, President and General Manager, ABC Radio Group, Los Angeles

"All these years I thought that effective selling depended on understanding the customer. Mache has cracked the code. The key is to understand the salesperson. Tap into your own natural strengths to become a much more effective sales professional. If you're in sales, you have to read this book. Period."—Joe Calloway, author of Work Like You're Showing Off!

"I now know why Mache has been successful at building companies. He knows people and how to get the most out of them. This is a terrific read for executives, managers, recruiters, and salespeople who want to elevate their game."—Mick Menendez, Senior Vice President, Integrated Financial & Insurance Services

"This book gives you powerful insights into yourself and your special qualities, as well as the personalities of other salespeople."—Brian Tracy, author of The Psychology of Selling