Gimme! The Human Nature of Successful MarketingISBN: 978-0-470-10029-5
Hardcover
240 pages
February 2007
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—Tracy Hampton, Senior Vice President, Research Services, Visa USA
"Gimme! is a fun and very practical read. It shares over twenty
years of Hallward's research experience, studying, and reading. You
won't agree with it all, but you will find it all thoughtful and
thought provoking. What more can you ask from a book?"
—Bob Barocci, President and CEO, The Advertising Research
Foundation
"Gimme! is a fascinating book and compelling reading for anyone
interested in any aspect of why we do what we do. The combination
of real data, personal experience, and genetic evolutionary theory
is unique in its ability to help us learn how to do better in the
future."
—Kate Sirkin, Executive Vice President and Global Research
Director, Starcom Media Group
"Gimme! is a breakthrough collection of research showing how
marketing follows our evolutionary features, and how marketers can
better leverage human nature. In simple and evocative language,
backed by solid data and decades of experience, Hallward explains
how you can apply the insights of human nature to make
marketing—and advertising— work better. Much
better."
—Didier Truchot, Co-Chairman, Ipsos