Gimme! The Human Nature of Successful MarketingISBN: 978-0-470-10029-5
Hardcover
240 pages
February 2007
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John Hallward started his career with Procter & Gamble
and Johnson & Johnson. He then cofoundedthe Canadian firm of
Tandemar Research Inc., a leader in tracking advertising campaigns
for top advertisers. After Tandemar was acquired by Ipsos, he went
on to become Director of Global Product Development for Ipsos ASI,
where he is also a member of the board.
Visit www.gimmebook.com
Visit www.gimmebook.com
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