Marketing for Engineers, Scientists and Technologists

 Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services.

Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University

 In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing.  Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership.

Deirdre Makepeace, Senior Examiner, CIM

“This text gives individuals in very technical professions a sound understanding of the marketing context of their activities. This is very important for Aroma Trades professionals who must venture out of their scientific workplace and interact in a commercial atmosphere”.
Michael G. Boudjouk, Chair of the Education Committee of IFEAT.