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Textbook

Marketing for Engineers, Scientists and Technologists

ISBN: 978-0-470-05709-4
Paperback
368 pages
May 2008, ©2008
List Price: US $74.95
Government Price: US $50.52
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Marketing for Engineers, Scientists and Technologists (0470057092) cover image

Dr Tony Curtis has 25 years industrial experience in the chemical and aroma trades industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the ‘Marketing Management in Practice’ paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.

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