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Textbook
Marketing for Engineers, Scientists and TechnologistsISBN: 978-0-470-05709-4
Paperback
368 pages
May 2008, ©2008
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- Follows the pedagogical structure of the author's CIM book
- Written in an easy to read style with clear learning outcomes and objectives
- Features extensive use of diagrams and figures
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Incorporates international and ‘e’ marketing throughout the book
- Discusses current issues in the marketing environment such as green and social marketing
- Includes extensive case material
- Includes a wide range of web resources
Related Titles
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Introductory Marketing
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Read an Excerpt
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