Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth

Preface.

Acknowledgments.

About the Author.

Abou this Book.

1. Mind Over Materialism.
Do Trade Deficits Diminish Wealth?

2. Mind Over Marxism.
Karl Marx, False Prophet.
The Marginalist Revolution.

3. The Economy in Mind.
The Ash Heap of History.
"Like a Chrysalis".

4. A Flawed Theory-The Old Business Equation.
The Trhee Types of IC.
Negative Intellectual Capital.
"Analyzing" the Predominant Business equation.

5. A Bette rTheory-Teh New Business Equation.
The New Theory.
Cognitive Dissonance.
Where Do Profits Come From?
Summary and Conclusions.

6. The Scarcest Resource of All.
Thomas Soell and Friedrich Hayek on Knowledge.
Information wants to Be Free, Knowledge Isn't
Sapere Aude!

7. Ideas Have Consequences.
New Growth Theory.

8. The Characteristics of Intellectual Capital.
Knowledge is a Verb.
Defining Intellectual Capital.

9. Human Capitalism.
The More Human the Capital, the Less We Can Measure It.
We Know More Than We Can Tell.
Karl Marx's Revenge.

10. Knowledge Workers Are Volunteers.
People Have Value, Not Jobs.
Becoming a Lightning Rod for Talent.

11. Developing and Inspiring Knowledge Workers.
The Scientific Management revolution.
What, Exactly, is Productivity?
A Framework for Knowledge Worker Effectiveness.
Far Fewer Knowledge Workers Than We Think?
Sample Knowledge Organizations.
Personality testing and Performance Appraisals.
The Importance of Continuing Education.
What about Work-Life Balance?
Negative Human Capital.
Summary and Conclusions.

12. Structural Capital: If Only We Knew What We Know.
The Economics of Structural Capital.
Leveraging IC and Creating the World's Second Largest Currency.
Knowledge Lessons from the U.S. Army.
Summary and Conclusions.

13. Social Capital: No Man is an Island.
Is There Any Accounting for Tastes?
Leveraging Social Capital.
Customers.
Reputation and Brands.
Referral Sources and Networks.
Suppliers and Vendors.
Shareholders and Other External Stakeholders.
Joint Venture Partners and Alliances.
Industry Associations and Formal Affiliations.
Alumni.
Unions.
Corporate Universities.
Open Source-Mass Collaboration.
Cultural, Moral, and Ethical Capital.
Putting All Your Social Capital Together: The Concierge Service Model.
Summary and Conclusions.

14. Knowledge versus Beliefs.
Profits Come from Risk and Uncertainty.
Debits Don't Equal Credits.
Financial Model Reform.
Summary and Conclusions.

15. Purpose.
Vocation: What is Calling You?
Continuously Develop Your Intellectual Capital.

Adventure.

Leaving a Legacy.

Bibliography.

Suggested reading.

Additional resources.

Index.