Alliance Brand: Fulfilling the Promise of PartneringISBN: 978-0-470-03218-3
Hardcover
408 pages
August 2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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As pressure continues to build on organisations to achieve more
with less, partnering offers tremendous promise as a strategic
solution. However, up to 70% of such initiatives fail to meet their
objectives. In this book, alliance expert Mark Darby argues that,
in the age of the extended enterprise, firms must display a
positive reputation and hard results from their alliances in order
to attract the best partners and stand out from the growing crowd
of potential allies. Building on this, he introduces the Alliance
Brand concept, explores its critical success factors, and shows in
detail how to apply it in your organisation.
Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.
That's a compelling return on investment. That's an Alliance Brand.
Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.
That's a compelling return on investment. That's an Alliance Brand.