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Branding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind, Rune Bjerke
ISBN: 978-0-470-03075-2
Hardcover
288 pages
March 2007
List Price: US $45.00
Government Price: US $30.60
Enter Quantity:   Buy
Branding Governance: A Participatory Approach to the Brand Building Process (0470030755) cover image
Other Available Formats: E-book

"…challenges traditional thinking on brands." (Retail & Leisure International, June 2007)

"In this superb book, the authors…provide marketers with a practical framework for rethinking and reworking their brand building." (The Marketer: Chartered Institute Of Marketing, October 2007)

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