Branding Governance: A Participatory Approach to the Brand Building ProcessISBN: 978-0-470-03075-2
Hardcover
288 pages
May 2007
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"…challenges traditional thinking on brands." (Retail
& Leisure International, June 2007)
"In this superb book, the authors…provide marketers with a practical framework for rethinking and reworking their brand building." (The Marketer: Chartered Institute Of Marketing, October 2007)