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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

ISBN: 978-0-470-02915-2
Hardcover
174 pages
May 2006
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing (0470029153) cover image

"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page-turning experience." (Gulf Business Magazine, October 2006)
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