Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern MarketingISBN: 978-0-470-02915-2
Hardcover
174 pages
May 2006
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- GREAT CONTENT: The ‘thought pieces’ in the book are serious pieces of work, but presented by a master of copywriting in very user-friendly language. Chapter titles include ‘Polishing the Apples’, ‘Time and Motion Man and the Mad Inventor’, ‘Posh Spice and Persil’ and ‘Benjamin Franklin and the Kuala Lumpur Question.’