Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern MarketingISBN: 978-0-470-02915-2
Hardcover
174 pages
March 2006
 Other Available Formats: E-book
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- GREAT CONTENT: The ‘thought pieces’ in the book are serious pieces of work, but presented by a master of copywriting in very user-friendly language. Chapter titles include ‘Polishing the Apples’, ‘Time and Motion Man and the Mad Inventor’, ‘Posh Spice and Persil’ and ‘Benjamin Franklin and the Kuala Lumpur Question.’
Related Titles
General Marketing & Sales
Read an Excerpt
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