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Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd EditionISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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This book is very clear and well structured and the
illustrations will really help readers to understand this
area.
David Ford, University of Bath, UK
David Ford, University of Bath, UK
At last a book that can be used to teach Managing Marketing
Relationships that is not how to capture consumers by loyalty
programmes or exploit our databases.
Ian Wilkinson, University of New South Wales, Australia
Related Titles
Strategic Marketing
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