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Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd EditionISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- The text has significant teaching and learning support
- The extensive case material reinforces student learning
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Each chapter contains further reading to facilitate research
Related Titles
Strategic Marketing
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