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Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd EditionISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Bill Donaldson is Professor of Marketing at The Robert
Gordon University and is responsible for research in Marketing
within the Aberdeen Business School.
Tom O’Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.
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Strategic Marketing
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