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Textbook
Integrated Business Communication: In a Global MarketplaceISBN: 978-0-470-02767-7
Paperback
448 pages
April 2007, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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'This is an excellent introduction to the area of Integrated
Business Communication. The text provides a solid platform for
those students engaged in studying professional business
communication. The text is accessible with issues and concepts
anchored with effective contemporary examples and case studies,
supported with well integrated theories and models.'
Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University, UK
Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University, UK
'Very comprehensive - I shall strongly recommend this for
those on professional courses. The language is accessible and
I particularly like the cases studies and class exercises.'
William Pedley, Queens College, London, UK
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