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Textbook
Integrated Business Communication: In a Global MarketplaceISBN: 978-0-470-02767-7
Paperback
448 pages
April 2007, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- The book focuses on the practical application of theory and concepts
- Presents case studies from many sectors to illustrate concepts
- The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world
- There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers
- Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Related Titles
General & Introductory Business & Management
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