The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

ISBN: 978-0-470-02751-6

Hardcover

328 pages

May 2006

List Price:	US $65.00
Government Price:	US $41.60
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"...a great addition to brand consumer communication methodology..." (Brand Strategy, June 2006)

"...read it..." (Admap, July 2006)

"…revolutionary…" (The Marketer, October 2006)

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