The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy ConventionsISBN: 978-0-470-02751-6
Hardcover
328 pages
March 2006
 Other Available Formats: E-book
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Shows why, in an environment where even the biggest brands are slashing their TV advertising budgets and new forms of awareness marketing are taking over, a new set of benchmarks is needed
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Demonstrates that is those brands which improve lifestyle by providing a great customer experience that will succeed today, drawing on a wealth of examples including Zara, IKEA, Google, Red Bull and the BBC
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Delivers a set of 32 'off the peg' ideas to bolt-on to your own brands for rapid innovation - including habit ideas, faith ideas, craze ideas, clan ideas, localized ideas, exotic ideas and scandal ideas
Related Titles
Strategic Marketing
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