The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

ISBN: 978-0-470-02751-6

Hardcover

328 pages

May 2006

List Price:	US $65.00
Government Price:	US $41.60
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John Grant co-founded the groundbreaking London advertising agency St Luke’s, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon, and of After Image (Profile), an industry bestseller. He is known for radical thinking and the industry will be eager to hear and adopt his latest ideas.

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