From Products to Services: Insight and Experience from Companies Which Have Embraced the Service EconomyISBN: 978-0-470-02668-7
Hardcover
368 pages
May 2008
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
"...[uses] the best academic thinking, real case studies and the
author's own experience...for anyone who needs to learn fast."
(Market Leader, September 1, 2008)
"...for companies keen to make the leap, this book outlines useful tools for establishing effective strategies to make the transition." (CEO Middle East, September 2008)