Conversations with Marketing Masters

ISBN: 978-0-470-02591-8

Hardcover

248 pages

March 2007

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Conversations with Marketing Masters (0470025913) cover image

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Acknowledgements.

About the Authors.

Introduction.

1 Philip Kotler: The founding father.

2 David Aaker: Brand equity trailblazer.

3 Jean-Claude Larreche: Marketing strategy master.

4 Regis McKenna: The technology visionary.

5 Don Peppers and Martha Rogers: The one-to-one gurus.

6 John Quelch: Global marketing authority.

7 Al Ries: Pioneer of positioning.

8 Don Schultz: Integrated marketing communications innovator.

9 Patricia Seybold: Customer experience expert.

10 Jack Trout: Positioning pioneer.

11 Lester Wunderman: Direct marketing missionary.

Index.

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