Conversations with Marketing Masters

ISBN: 978-0-470-02591-8

Hardcover

248 pages

March 2007

List Price:	US $60.00
Government Price:	US $30.60
Enter Quantity: Buy

Conversations with Marketing Masters (0470025913) cover image

< >

"…a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)

Related Titles

Strategic Marketing

The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

by John Grant

Strategic Market Relationships: From Strategy to Implementation, 2nd Edition

by Bill Donaldson, Tom O'Toole

Scenarios in Marketing: From Vision to Decision

by Gill Ringland, Laurie Young, Andrew Curry (Contributions by), David Young (Contributions by), Tim Westall (Contributions by), Merlin Stone (Contributions by), David Haigh (Contributions by), Graham Clark (Contributions by), Don Scultz (Contributions by), Crawford Hollingworth (Contributions by), Lloyd Burnett (Contributions by)

Logos and No Gos: How to Understand and Get the Most from Your Brand IP

by Geoff Steward

Kellogg on Advertising and Media: The Kellogg School of Management

by Bobby J. Calder (Editor), Philip Kotler (Foreword by)

Marketing Automation: Practical Steps to More Effective Direct Marketing

by Jeff LeSueur

Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits