Scenarios: The Art of Strategic Conversation, 2nd Edition

PART ONE: The Context.

1. 1965 to 1990: Five Discoveries at Shell.

2. Introduction to Scenario-based Planning.

3. Three Competing Paradigms in Strategic Management.

PART TWO: The Principles of Scenario-based Planning.

4. Strategising.

5. The Business Idea of an Organisation.

6. The Uncertain Environment.

7. Scenario Analysis.

8. Scenarios and the Strategic Conversation.

PART THREE: The Practice of Scenario-based planning.

9. The Practitioner’s Art.

10. Articulation of the Business Idea.

11. Competitive Positioning.

12. Scenario Development.

13. Option Planning.

PART FOUR: Institutionalising Scenario-based planning.

14. The Management of Change.

15. Planning Process.

16. Guiding the Strategic Conversation.

Conclusion.

References.

Index.