Scenarios for Success: Turning Insights in to ActionISBN: 978-0-470-51298-2
Hardcover
440 pages
November 2007
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Properly researched and intelligently deployed, scenario planning
is today’s most powerful tool for understanding and preparing
for an uncertain future. Yet it remains a niche approach, poorly
understood by leaders at large. To bring it into the strategy
mainstream, leaders need advice on how to turn concepts (scenarios)
into actions (strategy).
Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.