Top Class Competitors: How Nations, Firms, and Individuals Succeed in the New World of CompetitivenessISBN: 978-0-470-02569-7
Hardcover
256 pages
April 2006
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Three decades ago competitiveness was unheard-of; today it has
taken the world by storm. But what is it? And will it last? In
Top Class Competitors Stéphane Garelli - professor at
IMD business school where he is also head of the World
Competitiveness Centre, professor at the University of Lausanne,
and former managing director of the World Economic Forum - defines
competitiveness as the ability of a nation, company or individual
to manage a set of disparate competencies to achieve prosperity.
For instance, along with traditional policies a nation must tackle
education and security to sustain economic development. Companies
must manage soft issues such as brands to beat the competition. And
individuals must reinvent themselves to survive. These fields of
research did not exist until recently - now, competitiveness makes
the link.
Top Class Competitors is a journey through the brave new world of competitiveness. What are its historical origins? How does it impact the management of a nation? How do companies thrive on it in an international environment? What is the impact on work structures and value systems? Above all, is there a competitiveness mindset? Exploring how competitiveness works, Stéphane Garelli shows why competitiveness is the most powerful tool available to unleash new levels of prosperity for nations, profit for companies and success for people.