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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

ISBN: 978-0-470-01283-3
Hardcover
168 pages
April 2005
List Price: US $70.00
Government Price: US $44.80
Enter Quantity:   Buy
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management (0470012838) cover image

Kevin Ford provides a practical checklist for accurately assessing your brand's health and a template for comparison of brands across categories, delivering an unprecedented level of understanding for market researchers and advertisers alike.

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