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Textbook
International Marketing Research, 3rd EditionISBN: 978-0-470-01095-2
Paperback
528 pages
December 2009, ©2005
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"…a valuable guide for many marketing researchers, their clients, and academics seeking specialized knowledge of theories…" (International Journal of Marketing, January 2007)
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