Textbook

International Marketing Research, 3rd Edition

ISBN: 978-0-470-01095-2

Paperback

528 pages

List Price:	US $74.95
Government Price:	US $50.52
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International Marketing Research, 3rd Edition (0470010959) cover image

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The previous editions were widely viewed as the definitive texts in the field, no other marketing research book covers the same material.
Since the second edition was published there have been rapid and dramatic changes in the field that are thoroughly explored in the new edition.
Material on the conceptual foundations of international marketing research has been expanded and now consists of two chapters, 5 and 6.
All references to secondary data sources have been updated.
New information on the size of the market research industry and the costs of conducting marketing research has been incorporated.
More web and internet references have been added.
All chapters have been updated incorporating the latest research.
New and current examples have been added through out.
Written by two authors well-known and well-respected in the field of international marketing