Kit Yarrow, Ph.D. is a consumer research psychologist, a professor of both business and psychology, and a recognized consumer expert. She appears regularly on Good Morning America and Marketplace and speaks frequently in the U.S and Europe, applying psychology to business, society and shopping. Yarrow chairs the psychology department at San Francisco-based Golden Gate University and is the university’s 2009 Outstanding Scholar. She’s consulted for top firms such as General Electric, Del Monte and Nokia.

Jayne O’Donnell is the retail reporter for the nation’s largest circulation newspaper, USA Today. She has covered everything from the demise and comeback (and near demise again) of department stores to shopaholism to Black Friday. A frequent guest on national TV programs, Jayne has also been a columnist for Woman’s Day and has written for national magazines including Good Housekeeping, Cosmo Girl! and Parents. A longtime automotive and consumer reporter, Jayne has won many journalism and public service awards for her work.