Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits

"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book."
--Peter Barnes, cofounder, Working Assets

"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual."
--Mike Roque, executive director, Grassroots Institute for Fundraising Training

"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income."
--Jan Masaoka, executive director, CompassPoint Nonprofit Services

"Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability."
--Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash

"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book."
--Joan Flanagan, author, Successful Fundraising