Wiley.com
Print this page Share

Understanding Companies and Markets: A Strategic Approach

ISBN: 978-0-631-19099-8
Paperback
320 pages
September 1994, Wiley-Blackwell
List Price: US $39.95
Government Price: US $20.37
Enter Quantity:   Buy
Understanding Companies and Markets: A Strategic Approach (0631190996) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
Back to Top