Understanding Companies and Markets: A Strategic ApproachISBN: 978-0-631-19099-8
Paperback
320 pages
September 1994, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* To aid student learning there are boxed examples throughout the
text. In addition, there are a number of examination type questions
at the end of each chapter.
* One of the first texts to integrate industrial economics and business strategy into one volume. This reflects the growing teaching trend in both disciplines where it is recognized that business students require a knowledge of basic economic theory and economics students require a knowledge of basic corporate strategy.
* One of the first texts to integrate industrial economics and business strategy into one volume. This reflects the growing teaching trend in both disciplines where it is recognized that business students require a knowledge of basic economic theory and economics students require a knowledge of basic corporate strategy.
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