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Geomarketing: Methods and Strategies in Spatial Marketing

Gerard Cliquet (Editor)
ISBN: 978-1-905209-07-1
Hardcover
328 pages
February 2006, Wiley-ISTE
List Price: US $176.75
Government Price: US $101.72
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Chapter 1. Spatial marketing (Gérard Cliquet).

Part 1: Consumer behavior and geographic information.

Chapter 2. Consumer spatial behavior (Delphine Dion and Gérard Cliquet).

Chapter 3. Consumer values, lifestyles and geographic information (Valérie Charrière).

Chapter 4. Geomarketing and consumer behavior (Jean-Pierre Douard).

Part 2: Retail location and geographic information.

Chapter 5. Store location research (Ian Clarke).

Chapter 6. Retail location models (Gérard Cliquet).

Chapter 7. GIS and retail location models (Graham P. Clarke and Stuart Hayes).

Chapter 8. Spatial strategies in retail and service activities (Gérard Cliquet).

Part 3: Marketing management and geographic information.

Chapter 9. Price and geographic information (Pierre Desmet and Monique Zollinger).

Chapter 10. Advertising policy and geographic information (Karine Gallopel).

Chapter 11. Direct marketing and geographic information (Christine Petr).

Chapter 12. Products and geographic information: geo-merchandizing (Pierre Volle).

List of Contributors.

Index.

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