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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

ISBN: 978-1-84821-104-9
Hardcover
320 pages
February 2009, Wiley-ISTE
List Price: US $165.00
Government Price: US $113.88
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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (184821104X) cover image

Patrick Corsi is an international consultant in innovation engineering at KINNSYS, Brussels, Belgium and is an Associate Professor at ISTIA Innovation, Angers University, France.

Mike Dulieu has expertise in consultancy, general and technical management and sales and marketing roles. He has a wide knowledge of a number of vertical and horizontal markets, technologies and applications and has broad international experience.

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