Free Gift Inside!!: Forget the Customer. Develop MarketeaseISBN: 978-1-84112-546-6
Paperback
300 pages
November 2003, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface: Got them old, B1-B2, US visitors' visa blues.
Lesson 1: How to Win Business and Infuriate People.
Lesson 2: How to Cope With Canny Customers.
Lesson 3: How to Handle How-to Marketing Books.
Lesson 4: How to Trump the Trick-or-Treat.
Lesson 5: How to Employ Exclusivity Effectively.
Lesson 6: How to AMPLIFY.
Lesson 7: How to Sell Sham Secrets.
Lesson 8: How to Entertain When Entertainment is Everywhere.
Lesson 9: How to Do a Harry Potter.
Lesson 10: How to Get Out of Jail Free.
Lesson 11: How to Bait the Marketing Mousetrap.
Notes and References.
Acknowledgements.
Index.
Free Gift 1: The Disservice Encounter.
Free Gift 2: Authenticating Authenticity.
Free Gift 3: I am Not a Target Marketer.
Free Gift 4: The Elephant Men.
Free Gift 5: Slouching Towards Beal Feirste.
Free Gift 6: Two Cautionary Tales.
Free Gift 7: Absolut Amplification.
Free Gift 8: Opium, Alas.
Free Gift 9: One For the Money.
Free Gift 10: Alluring Marketing.
Free Gift 11: Texas Tingler.
Free Gift 12: There’s Something About Larry.
Free Gift 13: Deconstructing Harry.
Free Gift 14: Deja New.
Free Gift 15: Boeing, Boeing, Bon.
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