Authentic: How to Make a Living By Being Yourself

Preface: Coming Out.

How This Book Works.

Introduction.

Section 1 – Another Way to Look at the Society We Live In.

Dysfunctionality epidemic.

Indentured slavery.

Addiction to short-term hits of happiness.

Diagnosis.

Societal therapy.

The problem with decisions.

What is Authentic?

Section 2 – What Are You Going To Do About It?

Preparation 1: To tell the truth.

Preparation 2: Perception and reality.

Preparation 3: Finding your ‘natural language’.

Preparation 4: What is my point in life?

Action 1: Eating Your Energy.

Action 2: Exercise your mind.

Action 3: Taking control of your life.

Action 4: Avoiding distraction and inspiring change.

Action 5: Editing your address book.

Action 6: Changing habits.

Action 7: Making your plan.

Action 8: Coming out and being yourself.

Section 3 – Being the Change.

Getting started.

Working for yourself.

Validating the plan.

Simplify, simplify.

Time and motion.

Finding collaborators.

Designing your organization.

Competition.

The meaning of success.

Section 4 – Those Who Are Already Doing It.

Organic Express.

Yeo Valley.

Innocent.

Howies.

Solar Century.

Cafédirect.

Reading list.

About Authentic Business.

Index.