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Managing Intellectual Property: Innovation 01.10

ISBN: 978-1-84112-313-4
Paperback
116 pages
January 2002, Capstone
List Price: US $14.99
Government Price: US $11.22
Enter Quantity:   Buy
Managing Intellectual Property: Innovation 01.10 (1841123137) cover image

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

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