Taking Ideas to Market: Innovation 01.08ISBN: 978-1-84112-314-1
Paperback
118 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
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General & Introductory Business & Management
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