Customer Relationship Management: Marketing 04.04ISBN: 978-1-84112-213-7
Paperback
128 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction to CRM
Definition of terms
The Evolutionof CRM
The E-Dimension
The Global Dimension
The State of the Art
In Practice: CRM Success Stories
Key Concepts and thinkers
Resources
Ten Steps to Making CRM Work
Definition of terms
The Evolutionof CRM
The E-Dimension
The Global Dimension
The State of the Art
In Practice: CRM Success Stories
Key Concepts and thinkers
Resources
Ten Steps to Making CRM Work
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