E-Business: Enterprise 02.03ISBN: 978-1-84112-212-0
Paperback
128 pages
March 2002, Capstone
 |
||||||
Fast track route to understanding and mastering e-business tools
and opportunities
Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
This Title is Part of the Following Set
Related Titles
More By This Author
General & Introductory Business & Management
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
