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E-Marketing: Marketing 04.03

ISBN: 978-1-84112-199-4
Paperback
116 pages
April 2002, Capstone
List Price: US $19.95
Government Price: US $10.17
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E-Marketing: Marketing 04.03 (1841121991) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction to E-Marketing

What is E-Marketing?

The Evolution of E-Marketing

The E-Dimension

The Global Dimension

The State of the Art

E-Marketing in Practice: Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to making E-Marketing Work

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