E-Marketing: Marketing 04.03ISBN: 978-1-84112-199-4
Paperback
116 pages
April 2002, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction to E-Marketing
What is E-Marketing?
The Evolution of E-Marketing
The E-Dimension
The Global Dimension
The State of the Art
E-Marketing in Practice: Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to making E-Marketing Work
What is E-Marketing?
The Evolution of E-Marketing
The E-Dimension
The Global Dimension
The State of the Art
E-Marketing in Practice: Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to making E-Marketing Work