Market Research: Marketing 04.09ISBN: 978-1-84112-194-9
Paperback
124 pages
December 2001, Capstone
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Introduction to Express Exec
Introduction
What Is Market Research?
The Evolution of Market Research
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Market Research Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What Is Market Research?
The Evolution of Market Research
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Market Research Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
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General & Introductory Business & Management
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