Market Research: Marketing 04.09ISBN: 978-1-84112-194-9
Paperback
124 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction to Express Exec
Introduction
What Is Market Research?
The Evolution of Market Research
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Market Research Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What Is Market Research?
The Evolution of Market Research
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Market Research Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
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General & Introductory Business & Management
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