Global Marketing: Marketing 04.02ISBN: 978-1-84112-191-8
Paperback
128 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction to Express Exec
Introduction
Definition of Terms
Evolution
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making it Work
Frequently Asked Questions (FAQs)
Index
Introduction
Definition of Terms
Evolution
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making it Work
Frequently Asked Questions (FAQs)
Index
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