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Writing on the Wall: The Campaign for Commonsense Business

ISBN: 978-1-84112-043-0
Paperback
212 pages
June 2002, Capstone
List Price: US $36.00
Government Price: US $18.36
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Writing on the Wall: The Campaign for Commonsense Business (184112043X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction 1

1 Arming the Peasants – A Very Risky Business Indeed 3

2 The Process 21

3 Customer Care … That Offer’s Finished! 47

4 The Global Market 95

5 Everyone Can Sell – Everyone Should Sell 117

6 The Power of Persuasion 147

7 Next 173

Index 197

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