Writing on the Wall: The Campaign for Commonsense BusinessISBN: 978-1-84112-043-0
Paperback
212 pages
June 2002, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction 1
1 Arming the Peasants – A Very Risky Business Indeed 3
2 The Process 21
3 Customer Care … That Offer’s Finished! 47
4 The Global Market 95
5 Everyone Can Sell – Everyone Should Sell 117
6 The Power of Persuasion 147
7 Next 173
Index 197